Swing dancing is a style of dance that originated in the 1920s and 30s, during the height of the Jazz Age. It was a popular dance style during that time, but experienced a decline in popularity in the following decades as other styles of dance gained prominence. However, swing dancing has recently experienced a resurgence in popularity, particularly among younger generations.
- One reason for this resurgence is the nostalgia factor. Many people are drawn to the fun, lively energy of swing dancing and the vintage aesthetic that comes with it. In a world that often feels fast-paced and overwhelming, swing dancing offers a chance to slow down, connect with others, and have a good time.
- Another factor is the social aspect of swing dancing. Unlike many other styles of dance, swing is often done in groups, with partners swapping frequently throughout the dance. This creates a sense of community and connection among dancers, who often form close friendships and even romantic relationships through their shared love of the dance.
- There are the funky clothes that the young people like. Sales are big at all the vintage clothes stores throughout the world. The guys like to get dressed up in wing tipped shoes or penny loafers, baggy pants, nicely ironed shirts and brightly colored suspenders. The ladies also like to dress up either in the style of the 1920’s with their flapper dresses or going on to the 1950’s with their hoop skirts, bobbie sox and shoes of the era.
- Young people are making their own places to dance by starting dance clubs in school. This is one area where the kids need help. The schools and city Parks & Recreation Departments are not moving very fast enough to provide a weekly dance place for the kids.
- Many businesses have recognized the new swing craze and are using it to sell their products through their TV commercials. A GAP had a commercial aired in early to mid 1998. In November 1998, there were new TV commercials from Coke, Buick and Kahlua and in February 1999 there was a new TV commercial from Brummell & Brown Spread.
- Additionally, swing dancing has become more accessible in recent years thanks to the internet and the widespread availability of instructional videos and online communities. This has made it easier for people to learn and practice swing dancing on their own, without the need for formal classes or instructors.
- Finally, swing dancing has also benefited from a renewed interest in vintage and retro styles across various aspects of popular culture, from fashion to music to film. This has helped to elevate the profile of swing dancing and make it more appealing to a wider audience.
Overall, the resurgence in swing dancing can be attributed to a combination of factors, including nostalgia, social connection, accessibility, and cultural trends. Whatever the reason, it’s clear that swing dancing has once again captured the hearts of dancers around the world.